- Massive Image Editing Efficiency: Adobe’s “Firefly Bulk Create” enables users to edit up to 10,000 images in a single click, streamlining tasks like resizing and background replacement.
- Advanced AI Tools: New features include automated dubbing and lip sync in 14 languages, text and image formatting for print and digital media, and customizable digital avatars for video presentations.
- Flexible Pricing Model: Access to these powerful tools will be based on a consumption-based pricing structure tied to premium Adobe Firefly plans with generative credits.
Adobe has unveiled new generative AI tools designed to automate time-consuming production tasks, including the ability to edit large batches of images and translate video presentations efficiently. A standout feature, “Firefly Bulk Create,” enables users to edit up to 10,000 images in a single click, streamlining processes like resizing and background replacement that traditionally require meticulous individual editing. This innovation targets creatives and marketers seeking to handle high-volume workflows with ease.
The Bulk Create tool combines several Firefly-powered APIs, tailored for accessibility even to users without coding expertise. Currently in beta, the tool offers two main functions within Adobe’s Firefly web app: “Remove Background” and “Resize.” The background removal feature allows users to upload images from various sources and quickly eliminate or replace backgrounds with specific images or colors, providing a versatile solution for tasks like product marketing. Supported file formats include PNG and JPEG, with plans to add Photoshop PSD compatibility in the future.
The “Resize” function simplifies the process of adapting images to popular ad banner dimensions for platforms like TikTok, Instagram, and Facebook. By leveraging generative AI, the tool adjusts backgrounds to fit specific dimensions, saving designers from manually resizing assets for each platform. While results for complex backgrounds might show visible distortions, the tool proves effective for simpler designs, offering a time-saving alternative to similar services like Canva and Adobe Express.
Beyond image editing, Adobe is expanding its AI capabilities with new developer APIs for Firefly Services. These features include tools like “Dubbing and Lip Sync,” which can translate and synchronize video audio into 14 languages, and an InDesign tool that automates formatting for print and digital media using templates. Additionally, beta access to “digital avatars” allows users to create text- and voice-based presenters for videos and product demonstrations, further enhancing multimedia workflows.
While these tools promise significant productivity gains, the cost of editing large image batches is expected to be high. Adobe plans to implement a consumption-based pricing model, requiring users to subscribe to premium Adobe Firefly plans. These plans will include generative credits that can be spent on accessing advanced features, ensuring that the tools are scalable and accessible to businesses of varying sizes.
