- $1 Billion Investment in Indonesia: BYD’s Subang factory, set to be completed by 2025, will produce 150,000 EVs annually, boosting its presence in Southeast Asia’s growing EV market.
- Market Leadership in Indonesia: BYD captured a 36% market share in 2024, selling 15,429 vehicles and establishing itself as the country’s top EV manufacturer.
- Strategic Growth and Innovation: With plans to introduce new models and its luxury Denza brand, BYD is aligning with Indonesia’s EV goals while strengthening its global competition with Tesla.
BYD, the world’s largest electric vehicle (EV) manufacturer, is solidifying its presence in Southeast Asia with the construction of a $1 billion factory in Subang, West Java, Indonesia. Slated for completion by the end of 2025, the plant is part of BYD’s aggressive expansion strategy to tap into one of the region’s fastest-growing EV markets. Once operational, the facility will produce up to 150,000 vehicles annually, strengthening BYD’s position as a major player in the global EV landscape.
In 2024, BYD sold over 4.27 million new energy vehicles (NEVs), setting a company record and underscoring its rapid growth trajectory. The new factory in Indonesia is expected to bolster its production capacity further, serving both local and export markets. This facility mirrors BYD’s approach in Thailand, where another Southeast Asian factory, built for $490 million, is already operational and producing 150,000 vehicles annually.
Indonesia has emerged as a key market for EV manufacturers due to its government’s ambitious targets and supportive policies. The country aims to produce 600,000 EVs domestically by 2030, incentivizing investments through tax breaks and temporary import duty waivers. BYD capitalized on these opportunities in 2024, selling 15,429 units in its first full year in Indonesia, capturing 36% of the local EV market and establishing itself as the leading manufacturer in the country.
Building on its success, BYD plans to introduce additional models and its luxury Denza brand to Indonesia in 2025. Current offerings, such as the Seal sedan, Atto 3 SUV, Dolphin hatchback, and M6 multi-purpose vehicle, have already gained traction, with the M6 emerging as the top seller. The company’s expansion aligns with its broader strategy to compete with Japanese and Korean automakers dominating the region while maintaining its global rivalry with Tesla.
As Indonesia positions itself as a Southeast Asian hub for EVs, BYD’s Subang factory will play a pivotal role in supporting the country’s industrial goals. Beyond production, the facility is expected to generate significant employment opportunities and drive innovation in green technology. With its robust investments and a proven track record of scaling operations, BYD is poised to not only strengthen its market presence but also contribute meaningfully to the global transition to clean energy mobility.
